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About Our Rice

Have you ever wondered where Sello Rojo® Rice comes from?

Nearly 85% of the rice consumed in the U.S. is grown by farmers in Arkansas, California, Louisiana, Mississippi, Missouri and Texas. U.S. farmers each year produce around 19 billion pounds of high-quality varieties of short, medium and long grain rice, as well as specialty rices including jasmine, basmati, arborio, red aromatic and black japonica, among others.

Sello Rojo rice distributed in the U.S. is "Grown in the USA". In fact, our short grain rice is grown in California.